Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender

Basit Öğe Kaydı
dc.authorid0000-0003-3761-9934en_US
dc.authorid0000-0001-7013-0415en_US
dc.authorscopusid58309526600en_US
dc.authorscopusid58309904300en_US
dc.authorwosid-en_US
dc.authorwosid-en_US
dc.contributor.authorTokgöz, Emrah
dc.contributor.authorŞaylan, Onur
dc.date.accessioned2024-01-25T07:57:31Z
dc.date.available2024-01-25T07:57:31Z
dc.date.issued2023en_US
dc.departmentFakülteler, Çan Uygulamalı Bilimler Fakültesi, Uluslararası Ticaret ve İşletmecilik Bölümü
dc.description.abstractThe aims of this study were (a) to investigate the mediating role of vengeance in the relationship between self-enhancement and negative word-of-mouth (NWOM) intention, (b) to examine the moderated mediation role of helping other consumers, and (c) to test moderated moderation role of gender. The study employs Process Macro software to achieve research aims with the sample of 767 consumers. The results show that (a) vengeance has a partial mediating role in the relationship between self-enhancement and NWOM intention, (b) helping other consumers has a moderated mediation role in this indirect relationship, and (c) the moderated mediation role of helping other consumers is moderated by gender (difference for females) only in the effect of self-enhancement on vengeance. Research is important to understand the antecedents of NWOM.en_US
dc.identifier.citationTokgöz, E. & Şaylan, O. (2023). Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender. Advances in Hospitality and Tourism Research (AHTR), 11(2), 235-255 . DOI: 10.30519/ahtr.1140114en_US
dc.identifier.doi10.30519/ahtr.1140114
dc.identifier.endpage255en_US
dc.identifier.issn2147-9100
dc.identifier.issn2148-7316
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85161613307
dc.identifier.startpage235en_US
dc.identifier.trdizinid1180394
dc.identifier.urihttps://doi.org/10.30519/ahtr.1140114
dc.identifier.urihttps://hdl.handle.net/20.500.12428/5429
dc.identifier.volume11en_US
dc.identifier.wosWOS:000991388300001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorTokgöz, Emrah
dc.institutionauthorŞaylan, Onur
dc.language.isoen
dc.publisherAkdeniz University Publishing Houseen_US
dc.relation.ispartofAdvances in Hospitality and Tourism Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectGenderen_US
dc.subjectHelping other consumersen_US
dc.subjectNegative word-of-mouth intentionen_US
dc.subjectSelf-enhancementen_US
dc.subjectVengeanceen_US
dc.titleSelf-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender
dc.typeArticle

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