Young consumers' attitudes toward American products
| dc.contributor.author | Eren, Selim Said | |
| dc.date.accessioned | 2025-01-27T20:23:06Z | |
| dc.date.available | 2025-01-27T20:23:06Z | |
| dc.date.issued | 2013 | |
| dc.department | Çanakkale Onsekiz Mart Üniversitesi | |
| dc.description | 9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA | |
| dc.description.abstract | The aim of the study is to analyze the effects of young Turkish consumers' ethnocentrism and animosity toward USA and consumers' product judgment about and willingness to buy American products. Hypotheses are tested with data gained from a field survey of a sample of 277 university students studying in Turkey. Path analyzes results reveal that ethnocentrism and consumers' animosity does not have remarkable effect on product judgment, but ethnocentrism and consumers' animosity rather than product judgment are good predictors of willingness to buy products originating from USA. At the end, the research findings are discussed and also managerial implications and future research opportunities are presented. | |
| dc.description.sponsorship | Int Strateg Management & Managers Assoc | |
| dc.identifier.doi | 10.1016/j.sbspro.2013.10.517 | |
| dc.identifier.endpage | 495 | |
| dc.identifier.issn | 1877-0428 | |
| dc.identifier.startpage | 489 | |
| dc.identifier.uri | https://doi.org/10.1016/j.sbspro.2013.10.517 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12428/22121 | |
| dc.identifier.volume | 99 | |
| dc.identifier.wos | WOS:000346088300053 | |
| dc.identifier.wosquality | N/A | |
| dc.indekslendigikaynak | Web of Science | |
| dc.language.iso | en | |
| dc.publisher | Elsevier Science Bv | |
| dc.relation.ispartof | Proceedings of 9th International Strategic Management Conference | |
| dc.relation.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.snmz | KA_WoS_20250125 | |
| dc.subject | Consumer animosity | |
| dc.subject | consumer ethnocentrism | |
| dc.subject | product judgment | |
| dc.subject | purchase intention | |
| dc.subject | American products | |
| dc.title | Young consumers' attitudes toward American products | |
| dc.type | Conference Object |
