Young consumers' attitudes toward American products
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Tarih
2013
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Science Bv
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The aim of the study is to analyze the effects of young Turkish consumers' ethnocentrism and animosity toward USA and consumers' product judgment about and willingness to buy American products. Hypotheses are tested with data gained from a field survey of a sample of 277 university students studying in Turkey. Path analyzes results reveal that ethnocentrism and consumers' animosity does not have remarkable effect on product judgment, but ethnocentrism and consumers' animosity rather than product judgment are good predictors of willingness to buy products originating from USA. At the end, the research findings are discussed and also managerial implications and future research opportunities are presented.
Açıklama
9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA
Anahtar Kelimeler
Consumer animosity, consumer ethnocentrism, product judgment, purchase intention, American products
Kaynak
Proceedings of 9th International Strategic Management Conference
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
99
