A sustainable festival management model: the case of International Troia festival

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dc.contributor.authorDuran, Erol
dc.contributor.authorHamarat, Bahattin
dc.contributor.authorOzkul, Emrah
dc.date.accessioned2025-01-27T20:27:07Z
dc.date.available2025-01-27T20:27:07Z
dc.date.issued2014
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractPurpose - The purpose of this study is to propose a sustainable festival management model (SFMM) drawing on data from the International Troia Festival, Eanakkale, Turkey. Design/methodology/approach - Three research techniques were used in the study. Survey data examined six motivational dimensions whose importance were tested using the logistic regression analysis. In-depth in(t)erviews and observations were analyzed using content analysis. The study sample comprised festival event attendees, members of public and private businesses and NGOs. Findings - The field research indicated that, culture is the main factor, which motivates visitors to attend the festival and also the main theme of the festival that reflects the significant cultural heritage of the city. A SFMM is presented for the International Troia Festival, based on the results of the field research and literature. Research limitations/implications - The findings of this study solely of SFMM were identified during a Turkish festival. Originality/value - Future applications of SFMM both for generating development of local or international festivals in a sustainable way and for resolving general or regional environmental challenges on festival management are discussed. The model can be used to ensure the sustainability of the International Troia Festival and similar festivals.
dc.description.sponsorship[COMU BAB 2010/130]
dc.description.sponsorshipThe authors thank the Scientific Research Projects Department, Canakkale Onsekiz Mart University. This study is a result of a project (Project no: COMU BAB 2010/130) which was funded by them.
dc.identifier.doi10.1108/IJCTHR-04-2013-0017
dc.identifier.endpage193
dc.identifier.issn1750-6182
dc.identifier.issn1750-6190
dc.identifier.issue2
dc.identifier.scopus2-s2.0-84924049260
dc.identifier.scopusqualityN/A
dc.identifier.startpage173
dc.identifier.urihttps://doi.org/10.1108/IJCTHR-04-2013-0017
dc.identifier.urihttps://hdl.handle.net/20.500.12428/22589
dc.identifier.volume8
dc.identifier.wosWOS:000213928600007
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofInternational Journal of Culture Tourism and Hospitality Research
dc.relation.publicationcategoryinfo:eu-repo/semantics/openAccess
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20250125
dc.subjectCulture
dc.subjectTurkey
dc.subjectSustainability
dc.subjectFestivals
dc.subjectInternational Troia Festival
dc.subjectSFMM model
dc.titleA sustainable festival management model: the case of International Troia festival
dc.typeArticle

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