Is It A Way Out of Crises for White Meat Producers to Focus On Export Strategies During Crisis Times?

The primary aim of this paper is to analyze whether exportation can be used as a successful strategy to move the chicken meat sector out of a crisis. The data for this study includes the export and production quantity of chicken meat for the country of Turkey from 1981 to 2010. Data was gathered from the Food and Agriculture Organization of the United Nations (FAO). The effect of the 1994, 2001 and 2005 crises on the production and export quantity of chicken meat is investigated by using the curve fitting approach. The results illustrate that chicken meat export quantity increased during the crisis time. At the same time, production quantity didn't decrease significantly. Thus, it can be concluded that exportation can be a strategy applied to eliminate the impact of a crisis. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference