Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: community perceptions of changing quality of life and of the sponsoring organization

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dc.authoridATAY, Lutfi/0000-0003-2598-6227
dc.authoridPolonsky, Michael/0000-0003-2395-1311
dc.contributor.authorPolonsky, Michael
dc.contributor.authorHall, John
dc.contributor.authorVieceli, Julian
dc.contributor.authorAtay, Lutfi
dc.contributor.authorAkdemir, Ali
dc.contributor.authorMarangoz, Mehmet
dc.date.accessioned2025-01-27T20:51:56Z
dc.date.available2025-01-27T20:51:56Z
dc.date.issued2013
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractThis paper examines the Respect for History project on Turkey's Gallipoli Peninsula sponsored by a Turkish oil company, OPET. The project sought to enhance and protect the cultural and historical experiences of tourists visiting Gallipoli, and to bring direct and indirect benefits to local communities through enhancing tourism-related business opportunities and improving community infrastructure. This research investigates the project's impact on residents' perceived social and economic wellbeing, using a quality of life framework, and also ascertains residents' views of the sponsoring firm. The context illustrates key differences between pure philanthropy and strategic philanthropy; the latter defined as doing good by purposefully achieving corporate and civic benefits. The role of strategic philanthropy as a sustainable tourism development tool, and its impact on tourism governance, are considered. Data were collected from 674 residents on the Turkish Gallipoli Peninsula in areas impacted by OPET's investment program. The results, using structural equation modelling (SEM), identify that respondents generally believe that both their economic and social quality of life have improved. This, in turn, has positively influenced respondents' views of the sponsoring organization. The concept of strategic philanthropy appears valuable as a private sector, non-tourism, sustainable tourism development tool in some circumstances.
dc.identifier.doi10.1080/09669582.2012.699061
dc.identifier.endpage395
dc.identifier.issn0966-9582
dc.identifier.issn1747-7646
dc.identifier.issue3
dc.identifier.scopus2-s2.0-84875289141
dc.identifier.scopusqualityQ1
dc.identifier.startpage376
dc.identifier.urihttps://doi.org/10.1080/09669582.2012.699061
dc.identifier.urihttps://hdl.handle.net/20.500.12428/25590
dc.identifier.volume21
dc.identifier.wosWOS:000316116000002
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherRoutledge Journals, Taylor & Francis Ltd
dc.relation.ispartofJournal of Sustainable Tourism
dc.relation.publicationcategoryinfo:eu-repo/semantics/openAccess
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20250125
dc.subjectstrategic philanthropy
dc.subjectperceived quality of life
dc.subjectheritage tourism
dc.subjectTurkey
dc.titleUsing strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: community perceptions of changing quality of life and of the sponsoring organization
dc.typeArticle

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