Evaluation of the Metaverse: Perspectives of Travel Agency Employees

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dc.authoridGüven, Selda / 0000-0002-4931-7880
dc.contributor.authorDemir, Beste
dc.contributor.authorGüven, Selda
dc.contributor.authorŞahin, Bayram
dc.date.accessioned2025-01-27T18:53:00Z
dc.date.available2025-01-27T18:53:00Z
dc.date.issued2023
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description3rd International Multi-Disciplinary Conference - Theme: Integrated Sciences and Technologies, IMDC-IST 2024 -- 10 January 2024 through 11 January 2024 -- Basrah -- 306459
dc.description.abstractThe metaverse constitutes a notable facet of the digital transformation underway in the tourism sector. The interplay of this process and consumer activity substantially impacts the global disposition and practices of industry personnel. Although much of the attention centres on the potential changes to the tourism industry’s services and customer inclinations engendered by the metaverse, the stakeholder position on this concept is seldom acknowledged. Within the context of this study, the objective is to determine travel agency employees’ views on the metaverse and its potential impact on the sector. In the study, which utilised descriptive and content analysis through qualitative research methods, itwas found that employees have limited understanding of the metaverse. They acknowledge that there may be challenges with its implementation due to technological and financial obstacles, and they view the metaverse as being most advantageous for marketing purposes. Considering the progression of technology and the speed with which businesses have adapted, it has been determined that travel agencies will be significantly impacted by these innovations. The metaverse and digital transformation are expected to provide striking opportunities, particularly in the field of marketing for travel agencies. Although it is uncertain what changes the technology will bring in the future, it should not be forgotten that failing to keep up with technology can have catastrophic consequences for travel agencies.
dc.identifier.doi10.1007/978-3-031-51300-8_1
dc.identifier.endpage20
dc.identifier.isbn978-303151299-5
dc.identifier.issn2367-3370
dc.identifier.scopus2-s2.0-85182747327
dc.identifier.scopusqualityQ4
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.1007/978-3-031-51300-8_1
dc.identifier.urihttps://hdl.handle.net/20.500.12428/12532
dc.identifier.volume876 LNNS
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSpringer Science and Business Media Deutschland GmbH
dc.relation.ispartofLecture Notes in Networks and Systems
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250125
dc.subjectMeta-tourism
dc.subjectMetaverse
dc.subjectTravel agencies
dc.titleEvaluation of the Metaverse: Perspectives of Travel Agency Employees
dc.typeConference Object

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