Decision Influence of the Marketing Department in the Organization: An Emerging Country Perspective

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dc.authoridHacioglu, Gungor/0000-0003-0694-9607
dc.contributor.authorGok, Osman
dc.contributor.authorHacioglu, Gungor
dc.contributor.authorPeker, Sinem
dc.date.accessioned2025-01-27T20:55:43Z
dc.date.available2025-01-27T20:55:43Z
dc.date.issued2018
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractThe role and influence of the function of marketing within the organization has been the focus of scholarly research and practitioners' attention in the business literature. Despite its central role and locus in business organizations, concerns remain about the contributions of marketing and the department has received insufficient acknowledgment from its constituents in the organization. Responding to calls for research in the area, this study empirically examines the antecedents of the marketing department's influence and discusses the effects of an influential marketing department on firm performance. Our non-marketer weighted sample considers marketing to be an influential function within the organizations surveyed. The findings reveal that marketing capabilities constitute a critical set of competences for business success, but the department's decision influence is not an influential factor for firm performance. The study includes an advanced emerging country perspective on the notion of marketing's influence within business organizations.
dc.description.sponsorshipYasar University R&D and Application Center-YAGEM [BAP2014/002]
dc.description.sponsorshipThe authors acknowledge the financial support from Yasar University R&D and Application Center-YAGEM. Grant No.: BAP2014/002.
dc.identifier.doi10.5771/0949-6181-2018-1-30
dc.identifier.endpage54
dc.identifier.issn0949-6181
dc.identifier.issn1862-0019
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85045955021
dc.identifier.scopusqualityQ3
dc.identifier.startpage30
dc.identifier.urihttps://doi.org/10.5771/0949-6181-2018-1-30
dc.identifier.urihttps://hdl.handle.net/20.500.12428/26144
dc.identifier.volume23
dc.identifier.wosWOS:000430015800004
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherNomos Verlagsgesellschaft Mbh & Co Kg
dc.relation.ispartofJournal For East European Management Studies
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20250125
dc.subjectmarketing influence
dc.subjectmarketing capabilities
dc.subjectmarketing organization
dc.subjectbusiness performance
dc.subjectemerging countries
dc.subjectTurkey
dc.titleDecision Influence of the Marketing Department in the Organization: An Emerging Country Perspective
dc.typeArticle

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