Who wants to be a millionaire? A behavioral economy analysis

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dc.contributor.authorTufan, Ekrem
dc.contributor.authorEngin, Burcu
dc.contributor.authorİmer, Yonca
dc.contributor.authorAycan, Merve
dc.date.accessioned2025-01-27T18:56:04Z
dc.date.available2025-01-27T18:56:04Z
dc.date.issued2019
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractIn this chapter, the authors studied cognitive biases such as certainty effect, isolating effect, and overconfidence effect in the Turkish version of “Who Wants to be a Millionaire” TV show. The research was carried out by watching the show during different dates between September 2013 and April 2015 and filling in a questionnaire, which consists of 25 questions. A total of 408 contestants were observed and evidence was found for both certainty and isolation effects. © 2019 by Emerald Publishing Limited All rights of reproduction in any form reserved.
dc.identifier.doi10.1108/S1569-375920190000101014
dc.identifier.endpage213
dc.identifier.issn1569-3759
dc.identifier.scopus2-s2.0-85067379563
dc.identifier.scopusqualityQ3
dc.identifier.startpage205
dc.identifier.urihttps://doi.org/10.1108/S1569-375920190000101014
dc.identifier.urihttps://hdl.handle.net/20.500.12428/12841
dc.identifier.volume101
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd.
dc.relation.ispartofContemporary Studies in Economic and Financial Analysis
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250125
dc.subjectBehavioral economics; Behavioral finance; Certainty effect; Heuristics and biases; Isolating effect; Overconfidence effect
dc.titleWho wants to be a millionaire? A behavioral economy analysis
dc.typeBook Chapter

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