Who wants to be a millionaire? A behavioral economy analysis
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Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Emerald Group Publishing Ltd.
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
In this chapter, the authors studied cognitive biases such as certainty effect, isolating effect, and overconfidence effect in the Turkish version of “Who Wants to be a Millionaire” TV show. The research was carried out by watching the show during different dates between September 2013 and April 2015 and filling in a questionnaire, which consists of 25 questions. A total of 408 contestants were observed and evidence was found for both certainty and isolation effects. © 2019 by Emerald Publishing Limited All rights of reproduction in any form reserved.
Açıklama
Anahtar Kelimeler
Behavioral economics; Behavioral finance; Certainty effect; Heuristics and biases; Isolating effect; Overconfidence effect
Kaynak
Contemporary Studies in Economic and Financial Analysis
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
101
