Training sales and marketing employees through e-learning

Basit Öğe Kaydı
dc.authoridÖzdemir, Serkan / 0000-0001-9004-6181
dc.authoridHacıoğlu, Güngör / 0000-0003-0694-9607
dc.contributor.authorÖzdemir, Serkan
dc.contributor.authorHacıoğlu, Güngör
dc.date.accessioned2025-01-27T19:06:22Z
dc.date.available2025-01-27T19:06:22Z
dc.date.issued2023
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractE-learning is the application of technology to traditional learning methods and is a useful and interactive form of learning. In the digital era, organizations are innovating and putting e-learning to use in a variety of ways to make use of technology to solve their problems. And training is one of the old challenges in organizations. Adding to training the changing nature of sales and marketing is another challenge. E-learning provides a variety of solutions regarding the issues of training employees in organizations. It adapts traditional solid methods of learning and training to an electronic and flexible setting in which the time and location of learning can be adjusted accordingly. Also, with e-learning training programs are able to easily adapt to changing sales and marketing requirements. This chapter focuses on the concept of elearning, its advantages and issues, and how to make use of e-learning in training sales and marketing employees.
dc.identifier.endpage299
dc.identifier.isbn979-889113073-9
dc.identifier.isbn979-888697949-7
dc.identifier.scopus2-s2.0-85175500490
dc.identifier.scopusqualityN/A
dc.identifier.startpage285
dc.identifier.urihttps://hdl.handle.net/20.500.12428/14240
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherNova Science Publishers, Inc.
dc.relation.ispartofManagement in the Digital Era: Different Perspectives
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250125
dc.subjectAnd marketing employees
dc.subjectE-learning
dc.subjectE-learning advantages
dc.subjectOrganizational training
dc.subjectTraining sales
dc.titleTraining sales and marketing employees through e-learning
dc.typeBook Chapter

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
[ X ]
İsim:
Serkan Ozdemir_Kitap Bolumu.pdf
Boyut:
824.6 KB
Biçim:
Adobe Portable Document Format
İndir

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu
İşletme Bölümü Koleksiyonu