Investigation of color-emotion associations of the university students

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dc.authoridDEMIR, UMIT/0000-0003-4899-4895
dc.contributor.authorDemir, Umit
dc.date.accessioned2025-01-27T20:47:45Z
dc.date.available2025-01-27T20:47:45Z
dc.date.issued2020
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractThis study aims to research the effect of the interface background color choice on the emotion of university students. The study group consisted of 929 Turkish students studying at the vocational colleges of technical and social sciences in canakkale Onsekiz Mart University, Turkey. In this study, the descriptive method was used. A color effect form developed by the researcher was used. The validity of the tool was controlled by the faculty members in the Guidance and Psychological Counseling Department of Canakkale Onsekiz Mart University. The analysis of the findings showed that primary, secondary, and tertiary colors had positive impacts on the participants' perceptions except for gray color. In this negative perception, the boredom perception of the gray was affective. The colors having the most positive perceptions of the participants were white, blue, and red. In the positive perception of these colors, their perception of relaxing and encouraging was effective. In the colors' effect, there were significant differences according to the gender and academic education department. Red, black, white, gray, and purple colors' effect changed according to gender, while red, blue, and purple colors' effect changed according to the education department. As a result, this study, which is conducted with the participation of a large number and the usage of software, is expected to be a good reference on color perception and color design for software interface designers.
dc.description.sponsorshipCanakkale Onsekiz Mart University The Scientific Research Coordination Unit [SHD-2019-2828]; Canakkale Onsekiz Mart University
dc.description.sponsorshipCanakkale Onsekiz Mart University The Scientific Research Coordination Unit, Grant/Award Number: SHD-2019-2828; Canakkale Onsekiz Mart University
dc.identifier.doi10.1002/col.22522
dc.identifier.endpage884
dc.identifier.issn0361-2317
dc.identifier.issn1520-6378
dc.identifier.issue5
dc.identifier.scopus2-s2.0-85085660367
dc.identifier.scopusqualityQ2
dc.identifier.startpage871
dc.identifier.urihttps://doi.org/10.1002/col.22522
dc.identifier.urihttps://hdl.handle.net/20.500.12428/25033
dc.identifier.volume45
dc.identifier.wosWOS:000537530800001
dc.identifier.wosqualityQ3
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherWiley
dc.relation.ispartofColor Research and Application
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20250125
dc.subjectcolor perception
dc.subjectcolor usage in interface design
dc.subjectcolor-emotion
dc.subjectprimary colors
dc.subjectsecondary colors
dc.titleInvestigation of color-emotion associations of the university students
dc.typeArticle

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