Examining media effectiveness across cultures and national borders: A review and multilevel framework

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dc.authoridEsatoglu, Afsun Ezel/0000-0002-0542-7228
dc.authoridLeonard, Karen Moustafa/0000-0002-6299-6427
dc.authoridVan Scotter, James/0000-0003-0000-3247
dc.authoridOktem, Kemal/0000-0002-2040-426X
dc.authoridKoyuncu, Mustafa/0000-0003-0608-1203
dc.authoridmockaitis, audra/0000-0002-5035-3221
dc.authoridTsai, Fu-Sheng/0000-0001-5736-9587
dc.contributor.authorLeonard, Karen Moustafa
dc.contributor.authorVan Scotter, James R.
dc.contributor.authorPakdil, Fatma
dc.contributor.authorChamseddine, Nadine Jbeily
dc.contributor.authorEsatoglu, Ezel
dc.contributor.authorGumus, Murat
dc.contributor.authorKoyuncu, Mustafa
dc.date.accessioned2025-01-27T21:01:41Z
dc.date.available2025-01-27T21:01:41Z
dc.date.issued2011
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractWe explore the ways that perceptions of media effectiveness are affected by the societal culture, organizational culture, occupational (professional) culture, individual characteristics, and technology acceptance. This is an important subject to explore, as communication is essential to organizational functioning. The continuous drive for communication to individuals in different national and organizational situations around the world, due in part to globalization, leads us to ask: which medium is perceived as the most effective for each of the tasks a manager may be called upon to perform, particularly in different cultures? In other words, is the receiver getting the message that we intend, when the receiver is not in the same situation (societal, organizational, professional, etc.) as the sender? There are contexts of shared values, rules, and experiences that affect communication; words do not have the same meaning and value across languages and cultures (Macnamara, 2004). This means that the message sent from one context may not be the message received in another. If we are not communicating the messages we intend, then our method of communicating may be efficient, but it is certainly not effective. However, there is little research on the effectiveness of media types. We develop a framework highlighting the intersection of variables salient to effectiveness: societal, organizational, and occupational culture, individual characteristics, and technology the sender? In the conclusion, we suggest future work that might be appropriate, given the increasing interest in global communication.
dc.identifier.doi10.1177/1470595810389790
dc.identifier.endpage103
dc.identifier.issn1470-5958
dc.identifier.issn1741-2838
dc.identifier.issue1
dc.identifier.scopus2-s2.0-79955531156
dc.identifier.scopusqualityQ1
dc.identifier.startpage83
dc.identifier.urihttps://doi.org/10.1177/1470595810389790
dc.identifier.urihttps://hdl.handle.net/20.500.12428/27152
dc.identifier.volume11
dc.identifier.wosWOS:000442453500004
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSage Publications Inc
dc.relation.ispartofInternational Journal of Cross Cultural Management
dc.relation.publicationcategoryinfo:eu-repo/semantics/openAccess
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20250125
dc.subjectcommunication
dc.subjectcommunication problems
dc.subjectcultural dimensions
dc.subjectculture
dc.subjectmedia effectiveness
dc.titleExamining media effectiveness across cultures and national borders: A review and multilevel framework
dc.typeReview Article

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