Attitudes Towards the Use of Robots in the Service Sector on Customer Satisfaction, Revisits and Recommendations Within the Perceived Innovativeness Framework 1

Basit Öğe Kaydı
dc.contributor.authorErgan, Senem
dc.contributor.authorEru, Oya
dc.contributor.authorYakin, Volkan
dc.date.accessioned2026-02-03T12:03:21Z
dc.date.available2026-02-03T12:03:21Z
dc.date.issued2025
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractWith the rapid advancement of technology, the use of robots in the service sector is becoming increasingly widespread. This study examines how robot usage in the service sector affects customer satisfaction, revisit intention, and recommendations through the lens of perceived innovativeness. Data was collected using a survey method from 380 individuals who had received food and beverage services. The analysis results indicate that perceiving robots as innovative positively influences customer satisfaction. Furthermore, customers' attitudes toward robots in food and beverage services impact on their intention to recommend and revisit the restaurant. In conclusion, the use of robots in the service sector has the potential to enhance customer experience. To increase customer satisfaction, revisit intention, and positive recommendation behavior, businesses must emphasize the innovative features of robots.
dc.identifier.endpage842
dc.identifier.issn1925-4423
dc.identifier.issue2
dc.identifier.startpage830
dc.identifier.urihttps://hdl.handle.net/20.500.12428/35046
dc.identifier.volume15
dc.identifier.wosWOS:001665551500021
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherInt Journal Contemporary Economics & Administrative Sciences
dc.relation.ispartofInternational Journal of Contemporary Economics and Administrative Sciences
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20260130
dc.subjectPerceived Innovativeness
dc.subjectService Robots
dc.subjectDigital Marketing
dc.subjectCustomer Satisfaction
dc.subjectRevisit
dc.subjectRecommendation
dc.titleAttitudes Towards the Use of Robots in the Service Sector on Customer Satisfaction, Revisits and Recommendations Within the Perceived Innovativeness Framework 1
dc.typeArticle

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu