Consumer Expectation and Preference of Ezine Cheese

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dc.authoridKaragül Yüceer, Yonca / 0000-0002-9028-2923
dc.authoridGüneşer, Onur / 0000-0002-3927-4469
dc.contributor.authorDelice, N. Y.
dc.contributor.authorGüneşer, Onur
dc.contributor.authorKaragül Yüceer, Yonca
dc.date.accessioned2025-01-27T20:20:24Z
dc.date.available2025-01-27T20:20:24Z
dc.date.issued2013
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractThe objective of this study was to determine the preferences and purchasing behaviors of consumers of Ezine cheese. Consumer acceptance tests on two representative Ezine cheeses and face to face interviews were conducted in Canakkale-Turkey. Data provided from both tests were evaluated by Analysis of Variance and K-Means Cluster Analysis. Our data showed that Ezine cheese is mainly preferred for breakfast. Most consumers purchased Ezine cheese at least once a week. Our data detected a positive relationship between consumer age and acceptance of Ezine cheese. The age group 60-69 years old most preferred both cheeses. Statistical analysis clustered the Ezine cheese consumers into four groups, and significant differences were observed among the clusters with regards to consumption and purchasing behaviors. Cheese flavor and overall liking appear to be the most important factors for consumption. Asa result, habits of cheese consumption, benefits of dairy products, and enhancement of breakfast choices influenced consumer decisions for purchasing Ezine cheese.
dc.description.sponsorshipScientific Research Fund of Canakkale Onsekiz Mart University [2009/10]
dc.description.sponsorshipThis study was supported by The Scientific Research Fund of Canakkale Onsekiz Mart University, Project No: 2009/10. The authors would like to thank to respondents who participated in the survey.
dc.identifier.endpage103
dc.identifier.issn1302-7050
dc.identifier.issn2146-5894
dc.identifier.issue2
dc.identifier.startpage92
dc.identifier.trdizinid147485
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/147485
dc.identifier.urihttps://hdl.handle.net/20.500.12428/21697
dc.identifier.volume10
dc.identifier.wosWOS:000453158200012
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.publisherUniv Namik Kemal
dc.relation.ispartofJournal of Tekirdag Agriculture Faculty-Tekirdag Ziraat Fakultesi Dergisi
dc.relation.publicationcategoryinfo:eu-repo/semantics/openAccess
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20250125
dc.subjectEzine cheese
dc.subjectconsumer behavior
dc.subjectconsumer preferences
dc.titleConsumer Expectation and Preference of Ezine Cheese
dc.typeArticle

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