A Research about Investigation of Eldely Consumers and their Buying Behaviours

Elderly population has been increasing in the World and in Turkey due to such factors as low rate of population growth, advances in health sector, low death rate, and increase in average life span. Target consumer mass of businesses is changing in accordance with the increase in elderly population. Business managers have to well foresight and well understand this change. The issue has not been sufficiently analyzed yet in Turkey whereas comprehensive studies have been conducted about elderly market segment in the USA and in Europe. In this study, a survey was conducted on 500 people in order to find out the elderly consumers' buying behaviour and data was analyzed via SPSS software program. Findings also indicate the priority that elderly consumers give to product and service groups vary across demographics.