THE USE OF IMPORTANCE- PERFORMANCE ANALYSIS (IPA) IN EVALUATING BOZCAADA DESTINATION’S SERVICE QUALITY

dc.contributor.authorDiker, Oğuz
dc.contributor.authorYıldırım, Hacı Mehmet
dc.contributor.authorAksu, Murat
dc.date.accessioned2025-01-27T19:14:54Z
dc.date.available2025-01-27T19:14:54Z
dc.date.issued2018
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractThe purpose of this study is the importance of significance-performance analysis in determiningthe service quality in destinations. Research was conducted regarding domestic tourists in thedestination of Bozcaada in Turkey. The survey was conducted on the related sample group via the SPAscale, which was tested in terms of reliability and validity, and used in a similar study. In Bozcaada,while (I) informing, (T) transportation, and (S) shopping factors were given high averages ofsignificance by the visitors, they were placed in the “concentrate here” strategy zone since theirperformance averages were low. On the other hand (A) accommodation, and (H) health and hygienewere positioned on “possible overkill” strategy zone since they had lower significance averages.Elements such as time and cost are among the main limitations of this study. Because of Bozcaada’sgeographic features, it is difficult to generalize the significance- performance analyses in thisdestination. That is why re-application of the study in different seasons, on visitors with differentnationalities, and a comparison of the results will be important for a better understanding of theelements that affect the service quality perception. The data obtained from the research will be importantregarding the elements that tourists, who are visiting Bozcaada, attach importance to and affect fromthe performance. On the other hand, the obtained data will reveal the current situation about theperception of tourists pertaining to the service presented in Bozcaada, and thus enable the furtherevaluation of which strategies to focus on.
dc.identifier.doi10.11611/yead.413545
dc.identifier.endpage53
dc.identifier.issn2148-029X
dc.identifier.issue4
dc.identifier.startpage36
dc.identifier.trdizinid321892
dc.identifier.urihttps://doi.org/10.11611/yead.413545
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/321892
dc.identifier.urihttps://hdl.handle.net/20.500.12428/14617
dc.identifier.volume16
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofYönetim ve Ekonomi Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TRD_20250125
dc.subjectOtelcilik
dc.subjectKonaklama
dc.subjectSpor ve Turizm
dc.subjectİşletme
dc.subjectİstatistik ve Olasılık
dc.titleTHE USE OF IMPORTANCE- PERFORMANCE ANALYSIS (IPA) IN EVALUATING BOZCAADA DESTINATION’S SERVICE QUALITY
dc.typeArticle

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