THE USE OF IMPORTANCE- PERFORMANCE ANALYSIS (IPA) IN EVALUATING BOZCAADA DESTINATION’S SERVICE QUALITY
dc.contributor.author | Diker, Oğuz | |
dc.contributor.author | Yıldırım, Hacı Mehmet | |
dc.contributor.author | Aksu, Murat | |
dc.date.accessioned | 2025-01-27T19:14:54Z | |
dc.date.available | 2025-01-27T19:14:54Z | |
dc.date.issued | 2018 | |
dc.department | Çanakkale Onsekiz Mart Üniversitesi | |
dc.description.abstract | The purpose of this study is the importance of significance-performance analysis in determiningthe service quality in destinations. Research was conducted regarding domestic tourists in thedestination of Bozcaada in Turkey. The survey was conducted on the related sample group via the SPAscale, which was tested in terms of reliability and validity, and used in a similar study. In Bozcaada,while (I) informing, (T) transportation, and (S) shopping factors were given high averages ofsignificance by the visitors, they were placed in the “concentrate here” strategy zone since theirperformance averages were low. On the other hand (A) accommodation, and (H) health and hygienewere positioned on “possible overkill” strategy zone since they had lower significance averages.Elements such as time and cost are among the main limitations of this study. Because of Bozcaada’sgeographic features, it is difficult to generalize the significance- performance analyses in thisdestination. That is why re-application of the study in different seasons, on visitors with differentnationalities, and a comparison of the results will be important for a better understanding of theelements that affect the service quality perception. The data obtained from the research will be importantregarding the elements that tourists, who are visiting Bozcaada, attach importance to and affect fromthe performance. On the other hand, the obtained data will reveal the current situation about theperception of tourists pertaining to the service presented in Bozcaada, and thus enable the furtherevaluation of which strategies to focus on. | |
dc.identifier.doi | 10.11611/yead.413545 | |
dc.identifier.endpage | 53 | |
dc.identifier.issn | 2148-029X | |
dc.identifier.issue | 4 | |
dc.identifier.startpage | 36 | |
dc.identifier.trdizinid | 321892 | |
dc.identifier.uri | https://doi.org/10.11611/yead.413545 | |
dc.identifier.uri | https://search.trdizin.gov.tr/tr/yayin/detay/321892 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12428/14617 | |
dc.identifier.volume | 16 | |
dc.indekslendigikaynak | TR-Dizin | |
dc.language.iso | en | |
dc.relation.ispartof | Yönetim ve Ekonomi Araştırmaları Dergisi | |
dc.relation.publicationcategory | Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.snmz | KA_TRD_20250125 | |
dc.subject | Otelcilik | |
dc.subject | Konaklama | |
dc.subject | Spor ve Turizm | |
dc.subject | İşletme | |
dc.subject | İstatistik ve Olasılık | |
dc.title | THE USE OF IMPORTANCE- PERFORMANCE ANALYSIS (IPA) IN EVALUATING BOZCAADA DESTINATION’S SERVICE QUALITY | |
dc.type | Article |