The Effects of Authentic Atmosphere Created in Food and Beverage Businesses on Customer Satisfaction: A Study on a Local Business

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dc.contributor.authorÖdemiş, Mücella Çınar
dc.contributor.authorAksu, Murat
dc.date.accessioned2025-05-29T05:42:51Z
dc.date.available2025-05-29T05:42:51Z
dc.date.issued2022
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractAlthough the concept of atmosphere is used in different fields, it was brought to the marketing literature by Kotler (1973). The concept of atmosphere is important in terms of increasing customer satisfaction. Therefore, the aim of the research was to determine the effects of the authentic atmosphere created in food and beverage businesses on customer satisfaction. Using the qualitative research method, data were collected in the food and beverage business called “Bahçe Apostol” operating in Erdek district of Balıkesir province. According to the research findings, it is understood that the majority of the participants find the business authentic in terms of ambiance, smell, color, design, music and taste when they are examined as the elements that attract their attention the most. In addition, general satisfaction levels were also high. Some of the participants made recommendations for price, service materials and the use of local products.
dc.identifier.endpage306
dc.identifier.issn2602-4144
dc.identifier.issue2
dc.identifier.startpage294
dc.identifier.urihttps://hdl.handle.net/20.500.12428/33086
dc.identifier.volume6
dc.language.isotr
dc.publisherÇanakkale Onsekiz Mart Üniversitesi
dc.relation.ispartofGastroia: Journal of Gastronomy And Travel Research
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250529
dc.subjectAuthenticAtmosphere
dc.subjectFoodandbeveragebusiness
dc.subjectcustomersatisfaction
dc.titleThe Effects of Authentic Atmosphere Created in Food and Beverage Businesses on Customer Satisfaction: A Study on a Local Business
dc.title.alternativeYiyecek ve İçecek İşletmelerinde Oluşturulan Otantik Atmosferin Müşteri Memnuniyeti Üzerindeki Etkileri: Yerel Bir İşletme Üzerinde Araştırma
dc.typeResearch Article

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