DESTINATION PERSONALITY IMPACTS ON THE SATISFACTION AND BEHAVIORAL INTENTIONS: A CASE OF PAMUKKALE - HIERAPOLIS SITE

Basit Öğe Kaydı
dc.authoridATAY, Lutfi/0000-0003-2598-6227
dc.contributor.authorAtay, Lufti
dc.contributor.authorTurkmen, Serkan
dc.contributor.authorCarus, Mustafa
dc.date.accessioned2025-01-27T20:16:55Z
dc.date.available2025-01-27T20:16:55Z
dc.date.issued2020
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractDestination personality is one of the major brand components that differentiates a location from its competitors. This research was intended to identify the effects of destination personality on tourist satisfaction and behavioral intentions using Pamukkale, one of Turkey's leading cultural heritage and tourism centers. The research data were obtained by convenience sampling through a face-to-face questionnaire given to 350 domestic tourists who stayed in hotels located in Pamukkale-Hierapolis from April to June 2018. Factor and regression analyses were carried out for the data. The research findings indicate that perceived destination personality for Pamukkale-Hierapolis had four dimensions: competence-sophistication, natural-happy, sincerity and ruggedness, which had positive effects on destination loyalty and behavioral intentions among visitors. This research determined that a positive perception of destination personality had a very important role in increasing destination satisfaction and predicting future behaviors of tourists for the destination they visited.
dc.identifier.doi10.22598/at/2020.32.1.75
dc.identifier.endpage102
dc.identifier.issn0353-4316
dc.identifier.issn1848-6061
dc.identifier.issue1
dc.identifier.startpage75
dc.identifier.urihttps://doi.org/10.22598/at/2020.32.1.75
dc.identifier.urihttps://hdl.handle.net/20.500.12428/21438
dc.identifier.volume32
dc.identifier.wosWOS:000546981200003
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoother
dc.publisherEkonomski Fak Sveucilista, Katedra Trgovinu & Turizam
dc.relation.ispartofActa Turistica
dc.relation.publicationcategoryinfo:eu-repo/semantics/openAccess
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20250125
dc.subjectdestination personality
dc.subjectdestination satisfaction
dc.subjectbehavioral intentions
dc.titleDESTINATION PERSONALITY IMPACTS ON THE SATISFACTION AND BEHAVIORAL INTENTIONS: A CASE OF PAMUKKALE - HIERAPOLIS SITE
dc.typeArticle

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu