COMMODITY SHINES IDENTITY: AN ANALYSIS OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IMAGE CONGRUENCE AND MATERIALISM

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dc.contributor.authorTopcu, Ulvi Cenap
dc.date.accessioned2025-01-27T20:56:11Z
dc.date.available2025-01-27T20:56:11Z
dc.date.issued2016
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description18th International Scientific Conference on Economic and Social Development (ESD) - Building Resilient Society -- DEC 09-10, 2016 -- Zagreb, CROATIA
dc.description.abstractThe purpose of this study is to test a model with direct and indirect effects of self-image congruence and materialism on conspicuous consumption. There are several studies investigating different aspects of these concepts, yet interrelations are not adequately explored. Research data is gathered using an online 5-point Likert questionnaire. E-mail invitations for participating the survey were sent to university personnel and public servants, and 561 attendants from different towns in Turkey replied the call. Structural equation modelling is used to test the hypothesis and reveal the relationships between mentioned constructs. The results exhibit that self-image congruence and materialistic values are positively related to conspicuous consumption, and materialism mediates the relationship between self-image congruence and conspicuous consumption. Findings shed light on conspicuous consumption from a socio-psychological viewpoint by involving self-concept and materialistic value system. This study has an extensive perspective to indicate clear practical results on product choice, yet it is inspirational for further studies with elaborative product categories.
dc.identifier.endpage756
dc.identifier.issn1849-6903
dc.identifier.issn1849-7535
dc.identifier.startpage750
dc.identifier.urihttps://hdl.handle.net/20.500.12428/26330
dc.identifier.wosWOS:000578601900077
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherVarazdin Development & Entrepreneurship Agency
dc.relation.ispartofEconomic and Social Development (Esd)
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20250125
dc.subjectconspicuous consumption
dc.subjectconsumer behaviour
dc.subjectmaterialism
dc.subjectself-image congruence
dc.subjectsymbolic consumption
dc.titleCOMMODITY SHINES IDENTITY: AN ANALYSIS OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IMAGE CONGRUENCE AND MATERIALISM
dc.typeConference Object

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