Service quality of troy: An importance-satisfaction analysis

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dc.contributor.authorYurtseven, Huseyin Ridvan
dc.date.accessioned2025-01-27T19:06:16Z
dc.date.available2025-01-27T19:06:16Z
dc.date.issued2006
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractThe main purpose of this study was to measure Troy visitors' perceptions of service quality in terms of importance and satisfaction by visitor types. Troy visitors were categorized into four different types: the scholar, the general, the student, and the reluctant. The significant finding of this research has been that the importance service elements of the scholar visitors were perceived not to be present, while the majority of these elements were perceived to be present in Troy for the general, the student and the reluctant visitor. Perceptions of service quality by Troy visitors are not homogeneous. Consequently, specific and differentiated offers should be designed by the site organization for each type of visitor. The advantage of using importance-satisfaction analysis in this research is to underline the major service quality elements of heritage sites which are given high importance and perceived to be present by visitor types. © University of the Aegean.
dc.identifier.endpage75
dc.identifier.issn1790-8418
dc.identifier.issue2
dc.identifier.scopus2-s2.0-78651502341
dc.identifier.scopusqualityN/A
dc.identifier.startpage61
dc.identifier.urihttps://hdl.handle.net/20.500.12428/14208
dc.identifier.volume1
dc.indekslendigikaynakScopus
dc.language.isoen
dc.relation.ispartofTourismos
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250125
dc.subjectImportance-satisfaction analysis; Service quality of heritage sites; Troy
dc.titleService quality of troy: An importance-satisfaction analysis
dc.typeArticle

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