Strategic brand management in enterprises: A conceptual review

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dc.contributor.authorŞaylan, Onur
dc.contributor.authorEsmer, Yusuf
dc.date.accessioned2025-01-27T19:06:22Z
dc.date.available2025-01-27T19:06:22Z
dc.date.issued2023
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstract[No abstract available]
dc.identifier.endpage309
dc.identifier.isbn978-363190254-7
dc.identifier.isbn978-363190255-4
dc.identifier.scopus2-s2.0-85182095256
dc.identifier.scopusqualityN/A
dc.identifier.startpage301
dc.identifier.urihttps://hdl.handle.net/20.500.12428/14242
dc.identifier.volume6
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherPeter Lang AG
dc.relation.ispartofInterdisciplinary Public Finance, Business and Economics Studies
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250125
dc.titleStrategic brand management in enterprises: A conceptual review
dc.typeBook Chapter

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