Evaluation of Online Hotel Reviews in TripAdvisor: in Case of Assos Region

In this research, focused on TripAdvisor, one of the systems used in the field of tourism. Main objective; understanding the using of the TripAdvisor system to share in the market, and tourism business is a highlight. A literal survey on the subject was made and the results of the previous studies were examined and the content analysis work was carried out on the basis of the comments made for the enterprises registered in the Assos region in TripAdvisor. As a result of the study, it was concluded that analyzed 17 enterprises had 481 comments which as mentioned that Assos is expensive and the quality of the service is low. 481 Comments included; 388 positive, 93 negative comments. The positive comments mostly mentioned about natural environment like beautiful see, quite place.