Traces of Emotional Fluctuations Around the World Regarding the HPV Vaccine: a Netnographic Sentiment Analysis

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dc.contributor.authorTandoğan, Özden
dc.contributor.authorÖzsezer, Gözde
dc.date.accessioned2026-02-03T11:53:37Z
dc.date.available2026-02-03T11:53:37Z
dc.date.issued2025
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractBackground: Human papillomavirus (HPV) is a leading cause of cervical cancer, and vaccination is a key preventive measure. Despite its proven effectiveness, discussions surrounding the HPV vaccine remain polarized on social media, reflecting varying public sentiments. Aims: The aim of this study is to examine the HPV vaccine discussions on social media platforms netnographically and to analyze sentiment with artificial intelligence. Methods: The study used data collected f rom various social media platforms such as Twitter, Tik Tok, YouTube, Facebook, and news sites during a one-month period between April 7 and May 7, 2024. The Brand24® tool was used for data collection, and sentiment analysis of the data was conducted netnographically. The analysis included dimensions such as mention volumes, the most influential sites, trending hashtags, and sentiment analysis. Results: The analysis showed that 79% of online discussions on HPV vaccination were neutral, 14% were positive, and 7% had negative sentiment. The most influential sites included YouTube, Facebook, Twitter, TikTok, and the CDC. The most popular hashtags included #hpvvaccine, #hpv, and #cervicalcancer. Increases in the volume of mentions were observed, especially on and after World Immunization Day. Conclusions: The results provide important clues for the development of health communication strategies and vaccination policies. In addition, analyzing the change in online discussions over time contributes to identifying awareness and current trends towards HPV vaccination. © 2025, National Scientific Medical Center. All rights reserved.
dc.identifier.doi10.23950/jcmk/16590
dc.identifier.endpage53
dc.identifier.issn1812-2892
dc.identifier.issue4
dc.identifier.scopus2-s2.0-105015200699
dc.identifier.scopusqualityQ4
dc.identifier.startpage47
dc.identifier.urihttps://doi.org/10.23950/jcmk/16590
dc.identifier.urihttps://hdl.handle.net/20.500.12428/34266
dc.identifier.volume22
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherNational Scientific Medical Center
dc.relation.ispartofJournal of Clinical Medicine of Kazakhstan
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_Scopus_20260130
dc.subjecthealth communication
dc.subjectHPV vaccine
dc.subjectnetnography
dc.subjectsentiment analysis
dc.subjectvaccine policies
dc.titleTraces of Emotional Fluctuations Around the World Regarding the HPV Vaccine: a Netnographic Sentiment Analysis
dc.typeArticle

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