Algılanan Şirket İmajı ve Müşteri Tatmininin Müşteri Sadakatine Etkileri

Marangoz, Mehmet; Akyıldız, Murat

Algılanan Şirket İmajı ve Müşteri Tatmininin Müşteri Sadakatine Etkileri

dc.authorid	TR145748	en_US
dc.authorid	TR35664	en_US
dc.contributor.author	Marangoz, Mehmet
dc.contributor.author	Akyıldız, Murat
dc.date.accessioned	2015-04-29T10:52:28Z
dc.date.available	2015-04-29T10:52:28Z
dc.date.issued	2007
dc.description.abstract	It has been understood that loyalty of a customer to the firm is a significant factor for the success of the firm. Therefore, in this study the effects of the firm’s image in the GSM sector on customer satisfaction and customer loyalty have been researched on. The findings might play a remarkable role in the determination of the strategies that could enable the firms in the telecommunication sector to have an advantageous state in competition. The data related to the research topic have been gathered from the centrums of the cities Istanbul, Izmir and Çanakkale. The findings indicate that the firm’s image positively affects customer satisfaction and customer loyalty	en_US
dc.identifier.citation	Marangoz, M. ve Akyıldız, M. (2007). Algılanan şirket imajı ve müşteri tatmininin müşteri sadakatine etkileri. Yönetim Bilimleri Dergisi, 5(1), 194-217.	en_US
dc.identifier.issn	1304-5318
dc.identifier.uri	https://hdl.handle.net/20.500.12428/897
dc.institutionauthor	. . .	en_US
dc.language.iso	tr
dc.publisher	Çanakkale Onsekiz Mart Üniversitesi	en_US
dc.relation.ispartof	Yönetim Bilimleri Dergisi	en_US
dc.relation.publicationcategory	. . .	en_US
dc.rights.uri	info:eu-repo/semantics/openAccess	en_US
dc.subject	Customer satisfaction	en_US
dc.subject	Customer loyalty	en_US
dc.subject	Image	en_US
dc.subject	GSM industry	en_US
dc.subject	Müşteri memnuniyeti	en_US
dc.subject	Müşteri sadakati	en_US
dc.subject	GSM endüstrisi	en_US
dc.title	Algılanan Şirket İmajı ve Müşteri Tatmininin Müşteri Sadakatine Etkileri
dc.type	Article