An Investigation on Public Relations Activities of Hotel Enterprises
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Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The goal of this study was to determine to what extent public relations activities are carried out at hotel enterprises. In this research, face-to-face interviews were made with the department managers of public relations activities at 16 hotels operating in the North Aegean Region and Southeastern Anatolia Region. Structured interview form was administered between 15 November 2021- 15 January 2022. Content analysis was carried out for the obtained data. The study concluded that while the hotel enterprises in the Southeastern Anatolia Region mostly engaged in the public relations activities of making press statements and giving advertisements, the hotel enterprises in the North Aegean Region conducted activities with news contents. It was also found out that all participants attended tourism fairs, did not show much interest in the events such as congresses, conferences, exhibitions, concerts, festivals and did not engage in sponsorship activities and corporate social responsibility practices. It was also concluded that the participants attached importance to in-company communication and tried to manage crisis periods properly.
Açıklama
Anahtar Kelimeler
Otelcilik, Konaklama, Spor ve Turizm, Halkla İlişkiler
Kaynak
Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
24
Sayı
42
