To Be Green or Not: A Survey Based on 3, 4 and 5 Stars Hotels in Canakkale City Center

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dc.authoridTufan, Ekrem/0000-0002-1966-0709
dc.contributor.authorDilek, S. Emre
dc.contributor.authorTufan, Ekrem
dc.date.accessioned2025-01-27T21:07:15Z
dc.date.available2025-01-27T21:07:15Z
dc.date.issued2010
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description3rd International Scientific Conference on Management - Knowledge and Management in Times of Crisis and Ensuing Development -- OCT 21-22, 2010 -- Presov, SLOVAKIA
dc.description.abstractNowadays, companies no matter what industry realize that they can not sustain their companies life without having environmental sensitivity. For instance, the largest food company in Germany Hipp which produces baby foods, % 70 of inputs are ecological. Moreover, the biggest grocery store group in England Tesco sell green products in 145 of their 600 stores (Ekinci;2007;76). Also, international accommodation companies in service industry such Four Seasons, Best Western, Ibis Hotels protect to environment thanks to using renewable energy resources. Besides they also save to money in their business activities. So companies suppose to consider environment effects of their activities and add them to their strategic plans. That kind of environment activities and marketing strategy that to take note of environment implications are called 'green marketing'. Defined as environmentally-sensitive marketing, green marketing is applied as a green hotel by accommodation establishments, and as a result of this application, hotels are entitled to be awarded a green star certificate. While those international hotel establishments which have become a brand are carrying out important activities with respect to the green hotel practice, it might be stated that hotels in Turkey are at the beginning level concerning sensitivity to the environment. In the study, the literature on subject was examined and focused on green practices of 3,4 and 5 stars hotels in Canakkale city center. Indeed, their attitudes and perceptions were tried to determine with deeply interview method.
dc.description.sponsorshipMinist Educ Slovak Republic,Presov Self,Amer Chamber Commerce
dc.identifier.endpage523
dc.identifier.isbn978-80-555-0257-1
dc.identifier.startpage506
dc.identifier.urihttps://hdl.handle.net/20.500.12428/27953
dc.identifier.wosWOS:000396644900061
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherUniv Presov
dc.relation.ispartofManagement 2010: Knowledge and Management in Times of Crisis and Ensuing Development, Pts I and Ii
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20250125
dc.subjectGreen marketing
dc.subjecttourism & green marketing
dc.subjectgreen hotel
dc.subjectgreen tourism
dc.subjectCanakkale Turkish tourism
dc.titleTo Be Green or Not: A Survey Based on 3, 4 and 5 Stars Hotels in Canakkale City Center
dc.typeConference Object

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