A Scale Development Study for Public Relations Process in School and Its Investigation in Termsof Various Variables

Purpose: The importance of public relations increases with social life. Public relations is a process that aims to regulate the relations between society and institutions and ensures mutual communication and cooperation. The public relations process, which has become more important with the rapid changes, has become a necessity for schools as well. The aim of the study was to develop a scale for the public relations process at school and examine the public relations process in the school in terms of various variables through the data collected with this scale. Design/Methodology/Approach: The study is descriptive research designed as a relational survey method. For scale development, exploratory and confirmatory factor analyses were performed over different samples. Data were collected from 198 teachers for exploratory factor analysis (AFA) and 344 teachers for confirmatory factor analysis (CFA). Findings: As a result of the analyses, a 39-item scale was obtained. Validity and reliability studies related to the scale were conducted and examined in terms of gender, branch, managerial experience, and school type. Since the data showed normal distribution, independent samples t-test was performed for gender, branch, and management experience variables. While no significant difference in terms of gender, there were significant differences regarding branch and management experience. The ANOVA test conducted for the type of schools variable showed that there were significant differences. Highlights: It is thought that this developed scale will contribute to the field. It is thought that the application of the scale by testing it in different populations and samples will increase the interest and awareness of the field.