The effect of entrepreneurial marketing on firms' innovative performance in Turkish SMEs

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dc.authoridHacioglu, Gungor/0000-0003-0694-9607
dc.contributor.authorHacioglu, Gungor
dc.contributor.authorEren, Selim S.
dc.contributor.authorEren, M. Sule
dc.contributor.authorCelikkan, Hale
dc.date.accessioned2025-01-27T20:58:22Z
dc.date.available2025-01-27T20:58:22Z
dc.date.issued2012
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description8th International Strategic Management Conference -- JUN 21-23, 2012 -- Barcelona, SPAIN
dc.description.abstractMerging two formerly distinct disciplines, the term entrepreneurial marketing is used to describe the marketing processes of firms pursuing opportunities in uncertain market circumstances, often under constrained resource conditions. The aim of the study is to identify the effect of entrepreneurial marketing on firms' innovative performance. The hypothesized relationships between dimensions of entrepreneurial marketing and innovative performance are tested with data collected through structured questionnaires administered face-to-face to managers of 560 SMEs in the Turkish manufacturing industry. Analyses results revealed that proactiveness, innovativeness, customer intensity, resource leveraging dimensions of entrepreneurial marketing are positively related with innovative performance. Finally, the limitations of the study and the suggestions for future research will be presented.
dc.description.sponsorshipBeykent Univ Istanbul,Gebze Inst Technol,Emerald Publishing Grp,Elsevier Ltd Publishing Grp
dc.identifier.doi10.1016/j.sbspro.2012.09.1065
dc.identifier.endpage878
dc.identifier.issn1877-0428
dc.identifier.startpage871
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2012.09.1065
dc.identifier.urihttps://hdl.handle.net/20.500.12428/26687
dc.identifier.volume58
dc.identifier.wosWOS:000312875900094
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherElsevier Science Bv
dc.relation.ispartof8th International Strategic Management Conference
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20250125
dc.subjectEntrepreneurial marketing
dc.subjectInnovativeness
dc.subjectPerformance
dc.subjectSmall and medium-sized enterprises
dc.titleThe effect of entrepreneurial marketing on firms' innovative performance in Turkish SMEs
dc.typeConference Object

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