Willingness to buy foreign products in relation to ethnocentric tendencies and worldminded attitudes of consumers

Basit Öğe Kaydı
dc.authoridTOPCU, ULVI CENAP/0000-0001-6301-2357
dc.contributor.authorTopcu, Ulvi Cenap
dc.contributor.authorKaplan, Mustafa
dc.date.accessioned2025-01-27T20:39:15Z
dc.date.available2025-01-27T20:39:15Z
dc.date.issued2015
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description11th International Strategic Management Conference -- JUL 23-25, 2015 -- Vienna, AUSTRIA
dc.description.abstractThe aim of this study is to investigate how consumer ethnocentrism and worldmindedness change consumer attitudes, and how domestic product judgment moderates this relationship. Associated hypotheses are tested with data collected with a field survey of a sample of 292 consumers in Canakkale. The research illustrates the worldmindedness construct with recognized consumer ethnocentrism notion. Results reveal that consumer ethnocentrism is negatively related to willingness to buy foreign products, and domestic product judgment does not have significant moderating effect in this relationship. Worldmindedness, on the contrary, is not related with willingness to buy foreign products, but domestic product judgment has a significant moderator role on the relationship between worldmindedness and willingness to buy foreign products. At the end, the research findings are discussed and also future research opportunities are presented. (C) 2015 The Authors. Published by Elsevier Ltd.
dc.description.sponsorshipInt Strateg Management & Managers Assoc
dc.identifier.doi10.1016/j.sbspro.2015.10.166
dc.identifier.endpage164
dc.identifier.issn1877-0428
dc.identifier.startpage157
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2015.10.166
dc.identifier.urihttps://hdl.handle.net/20.500.12428/23901
dc.identifier.volume207
dc.identifier.wosWOS:000380408600017
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherElsevier Science Bv
dc.relation.ispartof11th International Strategic Management Conference
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20250125
dc.subjectConsumption Theory
dc.subjectConsumer Ethnocentrism
dc.subjectWorldmindedness
dc.subjectDomestic Product
dc.subjectForeign Product
dc.titleWillingness to buy foreign products in relation to ethnocentric tendencies and worldminded attitudes of consumers
dc.typeConference Object

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu