Does Animation Services Really Matter? Place of Animation Services in the Perceived Quality-Overall Satisfaction Model

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dc.authoridYilmaz, Ozer/0000-0002-8207-8682
dc.authoridKORKUTATA, ABDULMENAF/0000-0001-7915-8174
dc.contributor.authorTurkay, Oguz
dc.contributor.authorKorkutata, Abdulmenaf
dc.contributor.authorYilmaz, Ozer
dc.date.accessioned2025-01-27T20:50:08Z
dc.date.available2025-01-27T20:50:08Z
dc.date.issued2018
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractIn this study, the effect of the quality of the animation service to the perceived quality of a resort hotel and, thus, overall customer satisfaction within hotel service departments is addressed comparatively. The perceived quality of animation services (PQAS) has been measured by the behaviour of workers, the sufficiency of service's content, knowledge and experiences of workers, and the factors of the program. Surveys were used by quota sampling to tourists who were in resort hotels in Antalya, Turkey, wherein 1189 usable feedbacks were obtained. The model, which was tested using SmartPLS, was found significant. It has been determined that the PQAS significantly affected the perception of the quality of the hotel even though it is lesser than the perceived quality of other departments. The perception of the quality puts forward a significant amount of overall customer satisfaction. The results were analyzed in customer satisfaction theory and experiential marketing fields.
dc.identifier.doi10.29036/jots.v9i16.40
dc.identifier.issn1804-5650
dc.identifier.issue16
dc.identifier.urihttps://doi.org/10.29036/jots.v9i16.40
dc.identifier.urihttps://hdl.handle.net/20.500.12428/25419
dc.identifier.volume9
dc.identifier.wosWOS:000453057000003
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherVysoka Skola Obchodni & Praze
dc.relation.ispartofJournal of Tourism and Services
dc.relation.publicationcategoryinfo:eu-repo/semantics/openAccess
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20250125
dc.subjectAnimation services
dc.subjectservice quality
dc.subjectoverall customer satisfaction
dc.subjectresort hotels
dc.titleDoes Animation Services Really Matter? Place of Animation Services in the Perceived Quality-Overall Satisfaction Model
dc.typeArticle

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