The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research

The scenes, small images and pictures, and introductory texts on the layout brochures of the local festivals may have profound effects on theparticipants. These proper pictures and introductory texts may also lead the participants emotionally involved in the indicated destination. In otherwords, different particular indicators displaying in the destination brochure layouts can contribute to the process of building the destination image.This study investigates the situations of the destination features which effects the perceived image in advertising the local festivals in the brochurelayouts of the provinces issued by the Provincial Directorates of Culture and Tourism. Total of 73 festival advertisements were analysed. Data analysedalso display the features of the destination which effect the perceived image. These features clasified under the 7 main titles as ‘Recreative Elements’,‘Socio-Cultural Elements’, ‘General Atmosphere’, ‘Sustainability’, ‘Infrastructure’, ‘Natural Resources’, and ‘Economic Factors’