A SURVEY TO DETERMINE HOTEL MANAGERS' PERCEPTIONS OF GREEN MARKETING

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dc.authoridATAY, Lutfi/0000-0003-2598-6227
dc.contributor.authorAtay, Lutfi
dc.contributor.authorDilek, S. Emre
dc.date.accessioned2025-01-27T21:07:20Z
dc.date.available2025-01-27T21:07:20Z
dc.date.issued2013
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description5th International Scientific Conference on Changes in Social and Business Environment (CISABE) -- NOV 07-08, 2013 -- Kaunas Univ Technol, Panevezys Inst, Panevezys, LITHUANIA
dc.description.abstractHow managers perceive green marketing in tourism is one of the most important factors for enterprises in becoming green establishments. The aim of the study is also to determine managers' perceptions of green marketing. In this regard, the study investigated the hotel managers' perceptions of green marketing in Antalya. The data on the hotel managers' views were collected through surveys and it was determined that the measurement tool developed through the study had an internal consistency reliability between 0.83 and 0.91. Therefore, it can be stated that the scale has a high level of reliability. It was determined that the hotel managers' perceptions of green marketing varied, depending on the locations, types of the hotels, and the managers' years of experience in management in the tourism sector.
dc.description.sponsorshipKaunas Univ Technol, Fac Management & Adm, Panevezys Inst,Univ Greenwich,Genova Univ,Balt Int Acad,IAE Lyon Univ, Lyon Sch Management,Yalova Univ,Canakkale Onsekiz Mart Univ,Univ Nat Sci & Humanities,Tech Univ Sofia,Univ Latvia,Panevezys City Municipal,Gabriele Petkevicaite Bite Panevezys Cty Publ Lib,Panevezys Chamber Commerce, Ind & Crafts
dc.identifier.endpage12
dc.identifier.issn1822-7090
dc.identifier.startpage6
dc.identifier.urihttps://hdl.handle.net/20.500.12428/28003
dc.identifier.wosWOS:000328621100001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherKaunas Univ Technology Press
dc.relation.ispartofChanges in Social and Business Environment (Cisabe'13)
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20250125
dc.subjectgreen marketing
dc.subjecthotel managers' perception of green marketing
dc.titleA SURVEY TO DETERMINE HOTEL MANAGERS' PERCEPTIONS OF GREEN MARKETING
dc.typeConference Object

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