How Does Consumer Materialism Relate with 4-Factor INDCOL?

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dc.contributor.authorTopçu, Ulvi Cenap
dc.date.accessioned2025-05-29T05:40:46Z
dc.date.available2025-05-29T05:40:46Z
dc.date.issued2020
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractThe purpose of this study is to present the findings on the relationship between individualism-collectivism (INDCOL) and consumer materialism (MAT) concepts and to discuss the predictive use of INDCOL. Data of a doctoral dissertation with a sample size of 633 participants was used for SEM analyses. The analysis revealed a positive relationship between horizontal individualism (HI) and MAT as anticipated, however, vertical individualism (VI) is unexpectedly found to be negatively related to MAT. Also, the results did not reveal a significant relationship between vertical collectivism (VC) and MAT, and the horizontal collectivism (HC) factor could not be validated. The result of the HI-MAT relationship confirms the understanding that materialism has roots in an individualistic sense of modernity, when VI-MAT is discretely found negative. Therefore, it is comprehended that the INDCOL construct needs to be reconsidered for predictive use, since vertical/horizontal terms are found to be liable to cause problems on the conceptual inferences of individualism/collectivism. Thusly, associating the INDCOL concepts to behavioral theories is recommended for future research.
dc.identifier.endpage862
dc.identifier.issn2717-7092
dc.identifier.issue4
dc.identifier.startpage854
dc.identifier.urihttps://hdl.handle.net/20.500.12428/32473
dc.identifier.volume10
dc.institutionauthorTopçu, Ulvi Cenap
dc.language.isoen
dc.publisherKarabük Üniversitesi
dc.relation.ispartofJournal of Humanities and Tourism Research
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250529
dc.subjectVertical/Horizontal
dc.subjectIndividualism
dc.subjectCollectivism
dc.subjectConsumer Materialism
dc.titleHow Does Consumer Materialism Relate with 4-Factor INDCOL?
dc.typeResearch Article

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