The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal

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dc.contributor.authorSönmez, Rukiye
dc.contributor.authorDüzgün, Ayşegül
dc.contributor.authorÖn, Esra
dc.date.accessioned2025-01-27T19:28:57Z
dc.date.available2025-01-27T19:28:57Z
dc.date.issued2023
dc.departmentÇanakkale Onsekiz Mart Üniversitesi
dc.description.abstractThis study scrutinized the business model change of Atlasglobal, having operated in the Turkish airline industry, and attempted to explain in what direction the change affected the firm's financial performance along with its competitive practices. First, the study focused on the change occurring over time to explain the impact in question. Then, we explained the change with the help of the case analysis method within qualitative research design, while a quantitative approach was employed to reveal the impact of the change on the firm success. The results uncovered that the firm's financial performance decreased after the business model change. On the other hand, we concluded that marketing and promotional moves increased financial performance more than other types of moves, while capacity moves reduced the performance compared to others.
dc.identifier.doi10.29023/alanyaakademik.1117517
dc.identifier.endpage739
dc.identifier.issn2547-9733
dc.identifier.issn2651-4192
dc.identifier.issue2
dc.identifier.startpage721
dc.identifier.trdizinid1193443
dc.identifier.urihttps://doi.org/10.29023/alanyaakademik.1117517
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1193443
dc.identifier.urihttps://hdl.handle.net/20.500.12428/15946
dc.identifier.volume7
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofAlanya Akademik Bakış
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TRD_20250125
dc.subjectİşletme
dc.subjectİktisat
dc.titleThe Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal
dc.typeArticle

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