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    Altruism and female entrepreneurship: evidence from the Turkish community in Kosovo
    (Emerald Publishing, 2023) Skeja, Afërina; Sadiku-Dushi, Nora; Keskin, Gülay
    Purpose Altruism has an important place in shaping a healthy and developed society for the present and the future. Altruism refers to exhibiting good behavior that does not expect a reward in return. The fact that female entrepreneurs have busy working and private lives and try to be individuals who add value to life while striving for success in this intense tempo increases the investigation of altruism. This study aims to examine the differences in altruistic behaviors of female entrepreneurs according to demographic variables. Design/methodology/approach The research sample consists of 120 female entrepreneurs belonging to the Turkish community in Kosovo. T-test and one-way ANOVA analysis were applied to examine the difference between altruism and demographic characteristics. Findings This study determined that age and work experience influence altruism. Female entrepreneurs in the age group of 31+ had higher altruism scores than female entrepreneurs in the 21–24 and 25–30 age group. Additionally, it has been revealed that female entrepreneurs with 10 or more years of work experience have higher altruism scores than female entrepreneurs with under 1 year and 1–3 years of work experience. Findings also demonstrated that marital status, education level and income do not influence female entrepreneurs’ altruistic behaviors. Research limitations/implications Results obtained from the research are limited to the responses given by the participants to the survey used within the scope of the research. Originality/value As Turkish women are small community living in the country, it was interesting to see that apart from their entrepreneurial spirit do they also have altruistic behavior and how this behavior differs among different demographic characteristics. To the best of the authors’ knowledge, this research will contribute to the literature as no similar study was done before.
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    Introduction to Navigating AI in Business: Strategies and Insights Across Disciplines
    (Springer Science and Business Media Deutschland GmbH, 2025) Skeja, Afërina; Sadiku-Dushi, Nora; Ramadani, Veland; Dabi?, Marina; Valeri, Marco; Keskin, Gülay
    This chapter introduces the overarching theme and structure of the book Navigating AI in Business: Strategies and Insights Across Disciplines. It explores how artificial intelligence (AI) is reshaping the theory and practice of business administration, offering both unprecedented opportunities and complex challenges. While AI fosters innovation, efficiency, and new value-creation models, it raises urgent questions about ethics, governance, labor, and sectoral disruption. This chapter lays out the conceptual foundation for understanding the interplay between AI and strategic business processes, sets the stage for interdisciplinary dialogue, and provides an overview of the book’s four thematic parts, each addressing a critical dimension of AI adoption in the contemporary business landscape. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.