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    Impact of Ambidextrous Marketing on Market and Financial Performance
    (Knowledge E, 2017) Tokgoz, Emrah; Akatay, Ayten; Ozdemir, Serkan
    Firms need ambidextrous marketing functions which is being capable of exploitation and exploration of markets. In this research, impact of ambidextrous marketing on market performance and financial peformance is revealed using Structural Equation Model (SEM). Small and Medium-Sized Enterprises (SMEs) operating in information technology have been selected. For this reason, sample of the study was collected via questionnaire through 392 SME's managers and owners. According to the results of the model; marketing exploitation has significant and positive direct effect on market performance while marketing exploration has significant and positive effects on market and financial performance. When dependent variables are examined, it is revealed that market performance has significant and positive direct effect on financial performance. As a result, it is demonstrated that ambidextrous marketing has impact on market and financial peformance.
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    Öğe
    Revanchist Behaviors in an Academic Style: A Qualitative Study to Analyze Academics' Revenge
    (Univ Tehran, 2020) Koc, Oktay; Kiray, Abdullah; Ozdemir, Serkan
    This study focuses on examining the counterproductive behaviors of academics, who have a lesser likelihood to show revanchist acts on account of the characteristics of their professional group, defining the purposes, means, and reasons of revenge, and determining the results of revanchist behaviors. To this end, we conducted a qualitative study on the academics who were working at Turkish state universities. In the end, the reasons, purposes, and means of revenge have been defined, and the results of revanchist behaviors have been determined through processing and analyzing interpretively collected data. Accordingly, there are numerous rationales for revenge among academics as they define it personally and closely related to their personal character on one hand, and on the other hand, they tend to use various tools during revenge process, mostly a combination of semi-legal and legal ones since there are some obstacles (i.e. administrative sanction mechanisms) to use illegal tools. In addition, they aim to re-balance the situation and look for justice after any harmful action or activity stemmed from other parties. As a different result, revenge is defined as a tool for protecting self and self-interest(s).