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    A SURVEY TO DETERMINE HOTEL MANAGERS' PERCEPTIONS OF GREEN MARKETING
    (Kaunas Univ Technology Press, 2013) Atay, Lutfi; Dilek, S. Emre
    How managers perceive green marketing in tourism is one of the most important factors for enterprises in becoming green establishments. The aim of the study is also to determine managers' perceptions of green marketing. In this regard, the study investigated the hotel managers' perceptions of green marketing in Antalya. The data on the hotel managers' views were collected through surveys and it was determined that the measurement tool developed through the study had an internal consistency reliability between 0.83 and 0.91. Therefore, it can be stated that the scale has a high level of reliability. It was determined that the hotel managers' perceptions of green marketing varied, depending on the locations, types of the hotels, and the managers' years of experience in management in the tourism sector.
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    Corporate Social Responsibility Value for Customers
    (Editografica S R L, 2022) Susniene, Dalia; Zostautiene, Daiva; Atay, Lutfi
    Despite extensive corporate social responsibility (CSR) literature most of research has examined corporate performance as its only outcome. We aim to fill this gap by introducing possible companies' CSR initiatives that generate benefits for customers and their support. In that way, this research also makes theoretical and practical contributions. This study explores and discloses the most important elements of value generating by SR to the customers and from practical approach, this would allow companies to make better use of the potential of SA and increase their competitiveness through SA. (c) 2022 Dalia Susniene, Daiva Zostautiene, Lutfi Atay.
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    EXPLORING THE CONCEPTUAL BOUNDARIES OF DIASPORA AND BATTLEFIELD TOURISM: AUSTRALIANS' TRAVEL TO THE GALLIPOLI BATTLEFIELD, TURKEY, AS A CASE STUDY
    (Cognizant Communication Corp, 2013) Lockstone-Binney, Leonie; Hall, John; Atay, Lutfi
    Historical tourism resources associated with diasporic communities and battlefields would at face value appear to have little in common. On closer inspection, however, diaspora and battlefield tourism share several elements in common. These commonalities are explored in greater detail, with an eye to investigating battlefield tourism sites indelibly linked to the birth of modern nations, where it is argued that there is a particularly blurred boundary between these two forms of tourism that must be recognized. The Gallipoli battlefield, Turkey, provides the contextual anchor for this discussion in suggesting that a key reason Australians travel to this foreign place to is to find out what it means to be an Australian. The prominence of this battlefield in the psyche of Australians is borne out of the involvement of the Australian and New Zealand Army Corps (Anzac) in the First World War campaign that commenced at what is now known as Anzac Cove at Gallipoli on April 25, 1915. This campaign was the first united action of the fledging Australian nation bought together through federation in 1901. Qualitative data collected from Australians visiting the Gallipoli battlefields in Turkey during 2010 is used to explore whether the experiences of those traveling to battlefields strongly associated with nation building legends and stories resemble those of diasporic tourists in seeking to return to their homeland. Emerging from the analysis, the confines of the blurred boundary between diaspora tourism and battlefield tourism is discussed in detail and an associated research agenda is proposed that aims to further clarify the scope of these concepts in relation to the broad spectrum of heritage tourism resources.
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    The impact of smart destination implementations in Malaga
    (Emerald Group Publishing Ltd, 2023) Karakas, Ezgi; Atay, Lutfi
    PurposeThis study assesses the impact of smart destination implementations in Malaga. Thus, this study aims to guide the transformation of destinations into smart destinations as well as the introduction of smart destination concept in the literature. Design/methodology/approachMalaga was selected because it was one of the two winners of 2020 European Capital of Smart Tourism competition as well as the winner in the accessibility category of the 2019. The research population lives in Malaga and has been professionally involved in smart destination implementations. Data were collected through a semi-structured interview of 14 smart-tourism experts in different career fields. Content analysis was applied to the findings. FindingsMalaga has become a successful smart destination while it has had a great success in improving its attractiveness and competitiveness due to the developments in the past 20 years. Now, its citizens and tourists are very satisfied and have a higher and more attractive quality of life. Moreover, Malaga has become a leading destination, especially in accessibility and mobility. Originality/valueAlthough smart destination is becoming popular topic day by day, almost all the studies are created to introduce the approach with secondary data. There are still only limited research studies conducted by primary data on a real smart destination case. Furthermore, Malaga is a quite good example to understand the importance of smart destination approach since the city has achieved to become an attractive and popular destination for both tourists and local residents.
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    Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: community perceptions of changing quality of life and of the sponsoring organization
    (Routledge Journals, Taylor & Francis Ltd, 2013) Polonsky, Michael; Hall, John; Vieceli, Julian; Atay, Lutfi; Akdemir, Ali; Marangoz, Mehmet
    This paper examines the Respect for History project on Turkey's Gallipoli Peninsula sponsored by a Turkish oil company, OPET. The project sought to enhance and protect the cultural and historical experiences of tourists visiting Gallipoli, and to bring direct and indirect benefits to local communities through enhancing tourism-related business opportunities and improving community infrastructure. This research investigates the project's impact on residents' perceived social and economic wellbeing, using a quality of life framework, and also ascertains residents' views of the sponsoring firm. The context illustrates key differences between pure philanthropy and strategic philanthropy; the latter defined as doing good by purposefully achieving corporate and civic benefits. The role of strategic philanthropy as a sustainable tourism development tool, and its impact on tourism governance, are considered. Data were collected from 674 residents on the Turkish Gallipoli Peninsula in areas impacted by OPET's investment program. The results, using structural equation modelling (SEM), identify that respondents generally believe that both their economic and social quality of life have improved. This, in turn, has positively influenced respondents' views of the sponsoring organization. The concept of strategic philanthropy appears valuable as a private sector, non-tourism, sustainable tourism development tool in some circumstances.