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Öğe Corporate Social Responsibility Value for Customers(Editografica S R L, 2022) Susniene, Dalia; Zostautiene, Daiva; Atay, LutfiDespite extensive corporate social responsibility (CSR) literature most of research has examined corporate performance as its only outcome. We aim to fill this gap by introducing possible companies' CSR initiatives that generate benefits for customers and their support. In that way, this research also makes theoretical and practical contributions. This study explores and discloses the most important elements of value generating by SR to the customers and from practical approach, this would allow companies to make better use of the potential of SA and increase their competitiveness through SA. (c) 2022 Dalia Susniene, Daiva Zostautiene, Lutfi Atay.
