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    Service quality of troy: An importance-satisfaction analysis
    (2006) Yurtseven, Huseyin Ridvan
    The main purpose of this study was to measure Troy visitors' perceptions of service quality in terms of importance and satisfaction by visitor types. Troy visitors were categorized into four different types: the scholar, the general, the student, and the reluctant. The significant finding of this research has been that the importance service elements of the scholar visitors were perceived not to be present, while the majority of these elements were perceived to be present in Troy for the general, the student and the reluctant visitor. Perceptions of service quality by Troy visitors are not homogeneous. Consequently, specific and differentiated offers should be designed by the site organization for each type of visitor. The advantage of using importance-satisfaction analysis in this research is to underline the major service quality elements of heritage sites which are given high importance and perceived to be present by visitor types. © University of the Aegean.
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    Öğe
    Understanding new Anzacs: A managerial perspective
    (Anatolia, 2003) Catalca, Huriye; Yurtseven, Huseyin Ridvan
    The purpose of this paper is to examine the behavioral characteristics of Australian and New Zealander (Anzacs) visitors who attended Anzac Day in Gallipoli. This type of information will help to understand the different segments of visitors interested in international cultural-historical events. In particular, this study aimed to determine (1) Australian and New Zealander (Anzac) visitor segments based on motivations in attending Anzac Day, (2) whether the segments identified through Anzacs' motivations are statistically diversified in terms of demographic characteristics, visitation characteristics, and Gallipoli's image as a destination. The need for such research has arisen because of the paucity of knowledge of the Anzacs' profile to understand and satisfy their need as a cultural-historical tourist. The paper concludes by assessing the management implications for effectively targeting Anzac Day's specific market. The research supports the former studies presented in the literature review section on cultural tourism and the cultural tourist. The findings of this research suggest that ANZAC Day attendees are not homogeneous. © 2003 anatolia Printed in Turkey. All rights reserved.