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    Cooperation across cultures: An examination of the concept in 16 countries
    (Elsevier Ltd, 2012) Leonard, Karen Moustafa; Cosans, Christopher; Pakdil, Fatma; Brew, Fran; Tanure, Betania; Coutina-Hill, Vilma; Kuo, Ben
    Businesses are coordinated organizations, and cooperation among employees reduces overall organizational costs. Understanding how important cooperation is among different cultures is important, as business becomes increasingly global. However, cross-cultural literature on cooperation deals with firm alliances, joint ventures, and other firm interrelationships, but not on societal differences in cooperation. Is cooperation similar across cultures? Using proxies, this study sought to operationalize cooperation and examine its underpinnings in countries, using the cultural dimensions of individualism and power distance. Although the initial hypotheses stated that cooperation would look different across these dimensions, the international set of 6452 respondents showed that the overwhelming majority had a similar view of cooperation. The study adds to our understanding of cooperation in different societies and contexts, and suggests that there may be a universal view of cooperation across cultures. © 2011 Elsevier Ltd.
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    Examining media effectiveness across cultures and national borders: A review and multilevel framework
    (Sage Publications Inc, 2011) Leonard, Karen Moustafa; Van Scotter, James R.; Pakdil, Fatma; Chamseddine, Nadine Jbeily; Esatoglu, Ezel; Gumus, Murat; Koyuncu, Mustafa
    We explore the ways that perceptions of media effectiveness are affected by the societal culture, organizational culture, occupational (professional) culture, individual characteristics, and technology acceptance. This is an important subject to explore, as communication is essential to organizational functioning. The continuous drive for communication to individuals in different national and organizational situations around the world, due in part to globalization, leads us to ask: which medium is perceived as the most effective for each of the tasks a manager may be called upon to perform, particularly in different cultures? In other words, is the receiver getting the message that we intend, when the receiver is not in the same situation (societal, organizational, professional, etc.) as the sender? There are contexts of shared values, rules, and experiences that affect communication; words do not have the same meaning and value across languages and cultures (Macnamara, 2004). This means that the message sent from one context may not be the message received in another. If we are not communicating the messages we intend, then our method of communicating may be efficient, but it is certainly not effective. However, there is little research on the effectiveness of media types. We develop a framework highlighting the intersection of variables salient to effectiveness: societal, organizational, and occupational culture, individual characteristics, and technology the sender? In the conclusion, we suggest future work that might be appropriate, given the increasing interest in global communication.