Yazar "Ozkul, Emrah" seçeneğine göre listele

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    Öğe
    A sustainable festival management model: the case of International Troia festival
    (Emerald Group Publishing Ltd, 2014) Duran, Erol; Hamarat, Bahattin; Ozkul, Emrah
    Purpose - The purpose of this study is to propose a sustainable festival management model (SFMM) drawing on data from the International Troia Festival, Eanakkale, Turkey. Design/methodology/approach - Three research techniques were used in the study. Survey data examined six motivational dimensions whose importance were tested using the logistic regression analysis. In-depth in(t)erviews and observations were analyzed using content analysis. The study sample comprised festival event attendees, members of public and private businesses and NGOs. Findings - The field research indicated that, culture is the main factor, which motivates visitors to attend the festival and also the main theme of the festival that reflects the significant cultural heritage of the city. A SFMM is presented for the International Troia Festival, based on the results of the field research and literature. Research limitations/implications - The findings of this study solely of SFMM were identified during a Turkish festival. Originality/value - Future applications of SFMM both for generating development of local or international festivals in a sustainable way and for resolving general or regional environmental challenges on festival management are discussed. The model can be used to ensure the sustainability of the International Troia Festival and similar festivals.
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    Öğe
    Investigating the Drivers of Choice Behavior in Tourism: Corporate Image, Perceived Risk and Trust Interactions through Reputation Management
    (Int Burch Univ, 2016) Canakkale, Mesut Bozkurt; Ozkul, Emrah
    This study examines how reputation management (RM) activities influence consumers' choice behaviors. In order to understand the relationship between them the possible consequences of RM activities such as corporate image, consumer trust, and perceived risk were analyzed as the antecedents of consumers' choice behavior. Specifically, a structural equation model was developed for hypothesized relations between the constructs of the study. Empirical research was conducted using data from 232 individual consumers in Albania (n=109) and Turkey (n=123) to test our conceptual model. The data were analyzed through t-test and structural equation modelling (SEM). The study shows that RM activities obviously determine the constructs of corporate image and consumer trust positively, whereas they affect perceived risk by consumers negatively. The lower level of perceived risk through RM activities was found as a significant determinant of consumers' choice behavior.