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WITHIN THE SCOPE OF BRANDING THE REFUNCTIONALIZED PUBLIC SPACES
(Istanbul Univ, Research Inst Turkology, Dept Art History, 2017) Kursad, Deniz; Pehlivan, Serdar
Today, places are being branded, just like products. The concept of branding applies to re-functionalized spaces that continue to serve with a different function after becoming unable to provide services anymore. However, today, it has been observed that many of these places do not have the concern of having a complete visual identity design within the scope of branding. This situation constitutes one of the problems of the study. And another problem is the difficulty of finding the sources analyzing the subject of branding over the re-functionalized spaces. In fact, the branding process for such spaces is getting more and more necessary day by day. Because the institutions, who want to remind themselves to their targeted audiences after long restoration times, will need branding studies that are created with the concept of respect for the past and applied with the understanding of contemporary visual identity which will contribute to the international recognition of the place. Besides the corporate identity; mobile interfaces, interactive designs, kiosk designs, routing designs and designs for social media environments are among the visual identity design elements that constitute the requirements for such spaces.