Yazar "Hacioglu, Gungor" seçeneğine göre listele

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    Compulsive buying tendencies through materialistic and hedonic values among college students in Turkey
    (Elsevier Science Bv, 2012) Eren, Selim Said; Eroglu, Filiz; Hacioglu, Gungor
    Compulsive buying behaviour which is generally thought to be an uncontrollable chronic tendency to buy beyond someone's needs or financial limits out of control is a new shopping phenomenon from which millions of consumers and even countries have been suffering due to its awful consequences. In such a consumer society, it becomes one of the new normal consumer behaviour even though it has been classified as abnormal consumer behaviour. Further, college students represent a profitable market and also identifying their compulsive buying tendencies through their materialistic and hedonic values, found as two of the most important determinants for compulsive buying is crucial for estimating future shopping behaviours. This study investigates the compulsive buying tendencies through materialistic and hedonic values among college students in Turkey. Data were collected from 861 students enrolled in different universities in Turkey. The hypotheses were tested using structural equation modelling, and significant direct effects of both materialism and hedonism on compulsive buying are found. Finally, the limitations of the study and the suggestions for future research will be presented.
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    Decision Influence of the Marketing Department in the Organization: An Emerging Country Perspective
    (Nomos Verlagsgesellschaft Mbh & Co Kg, 2018) Gok, Osman; Hacioglu, Gungor; Peker, Sinem
    The role and influence of the function of marketing within the organization has been the focus of scholarly research and practitioners' attention in the business literature. Despite its central role and locus in business organizations, concerns remain about the contributions of marketing and the department has received insufficient acknowledgment from its constituents in the organization. Responding to calls for research in the area, this study empirically examines the antecedents of the marketing department's influence and discusses the effects of an influential marketing department on firm performance. Our non-marketer weighted sample considers marketing to be an influential function within the organizations surveyed. The findings reveal that marketing capabilities constitute a critical set of competences for business success, but the department's decision influence is not an influential factor for firm performance. The study includes an advanced emerging country perspective on the notion of marketing's influence within business organizations.
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    MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS
    (Vilnius Gediminas Tech Univ, 2013) Hacioglu, Gungor; Gok, Osman
    This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached to metrics and firm performance. The data collected from a sample of 145 Turkish firms via a structured questionnaire derived from the literature reveals that the most importance is attached to consumers' attitudes metrics. Economic value added and customer lifetime value are the least important metrics in performance evaluation. No significant relationship occurs between the importance that executives attach to metrics and firm performance. Managerial implications and future research opportunities will be presented at the end. The study is, as far as is known, the first attempt at aiming to explore marketing metrics in Turkey, and one of a limited number of studies in emerging economies.
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    The effect of entrepreneurial marketing on firms' innovative performance in Turkish SMEs
    (Elsevier Science Bv, 2012) Hacioglu, Gungor; Eren, Selim S.; Eren, M. Sule; Celikkan, Hale
    Merging two formerly distinct disciplines, the term entrepreneurial marketing is used to describe the marketing processes of firms pursuing opportunities in uncertain market circumstances, often under constrained resource conditions. The aim of the study is to identify the effect of entrepreneurial marketing on firms' innovative performance. The hypothesized relationships between dimensions of entrepreneurial marketing and innovative performance are tested with data collected through structured questionnaires administered face-to-face to managers of 560 SMEs in the Turkish manufacturing industry. Analyses results revealed that proactiveness, innovativeness, customer intensity, resource leveraging dimensions of entrepreneurial marketing are positively related with innovative performance. Finally, the limitations of the study and the suggestions for future research will be presented.
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    The effect of service orientation on financial performance: The mediating role of job satisfaction and customer satisfaction
    (Elsevier Science Bv, 2013) Eren, Selim S.; Eren, M. Sule; Ayas, Nevriye; Hacioglu, Gungor
    Scholars and business executives have become increasingly interested in the concept of an organizational service orientation. Service excellence is a strategic priority and that service significantly affects the creation of superior value, customer satisfaction, competitive advantage, growth, and profitability. The aim of the study is to explore relationships between organizational service orientation, job satisfaction, customer satisfaction and financial performance in banking industry in Turkey. Hypotheses are developed in due course. Next, hypotheses are tested with data collected from a sample of 745 branch managers and employees of banks operating in Turkey. Using structural equation modelling (SEM), results reveal that service orientation is significantly related to job satisfaction, which in turn impacts customer satisfaction, ultimately leading to higher financial performance. Beside service orientation is directly related to customer satisfaction and also to financial performance. At the end, the research findings are discussed and also managerial implications and future research opportunities are presented.
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    The marketing department's reputation in the firm
    (Elsevier Sci Ltd, 2015) Gok, Osman; Peker, Sinem; Hacioglu, Gungor
    The role, effectiveness and credibility of the marketing function within a firm have been the focus of scholarly research and practitioners' attention in marketing, and both researchers and practitioners argue that the marketing department's reputation has been besmirched in recent years. This study makes an initial attempt to empirically investigate antecedents and consequences of the marketing department's reputation within the firm. We put forward the notion that the marketing department's reputation is a key factor in the junction of the departmental influence and power-oriented research streams. The results indicate that the customer connection capability, accountability and status of the marketing department are positively related to its reputation in the firm. Conversely, the variable of the resources controlled by marketing is negatively associated with the department's reputation. The results further show that a reputable marketing department is associated with improved market performance regardless of the generic strategy pursued by the firm. Development of departmental capabilities is vital for marketing to be a respected department in the organization. Marketers also have to build favorable perceptions on and beyond their capabilities within the firm and upper echelons. (C) 2015 Elsevier Ltd. All rights reserved.