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Training sales and marketing employees through e-learning
(Nova Science Publishers, Inc., 2023) Özdemir, Serkan; Hacioğlu, Güngör
E-learning is the application of technology to traditional learning methods and is a useful and interactive form of learning. In the digital era, organizations are innovating and putting e-learning to use in a variety of ways to make use of technology to solve their problems. And training is one of the old challenges in organizations. Adding to training the changing nature of sales and marketing is another challenge. E-learning provides a variety of solutions regarding the issues of training employees in organizations. It adapts traditional solid methods of learning and training to an electronic and flexible setting in which the time and location of learning can be adjusted accordingly. Also, with e-learning training programs are able to easily adapt to changing sales and marketing requirements. This chapter focuses on the concept of elearning, its advantages and issues, and how to make use of e-learning in training sales and marketing employees. © 2023 Nova Science Publishers, Inc. All rights reserved.