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    Examining media effectiveness across cultures and national borders: A review and multilevel framework
    (Sage Publications Inc, 2011) Leonard, Karen Moustafa; Van Scotter, James R.; Pakdil, Fatma; Chamseddine, Nadine Jbeily; Esatoglu, Ezel; Gumus, Murat; Koyuncu, Mustafa
    We explore the ways that perceptions of media effectiveness are affected by the societal culture, organizational culture, occupational (professional) culture, individual characteristics, and technology acceptance. This is an important subject to explore, as communication is essential to organizational functioning. The continuous drive for communication to individuals in different national and organizational situations around the world, due in part to globalization, leads us to ask: which medium is perceived as the most effective for each of the tasks a manager may be called upon to perform, particularly in different cultures? In other words, is the receiver getting the message that we intend, when the receiver is not in the same situation (societal, organizational, professional, etc.) as the sender? There are contexts of shared values, rules, and experiences that affect communication; words do not have the same meaning and value across languages and cultures (Macnamara, 2004). This means that the message sent from one context may not be the message received in another. If we are not communicating the messages we intend, then our method of communicating may be efficient, but it is certainly not effective. However, there is little research on the effectiveness of media types. We develop a framework highlighting the intersection of variables salient to effectiveness: societal, organizational, and occupational culture, individual characteristics, and technology the sender? In the conclusion, we suggest future work that might be appropriate, given the increasing interest in global communication.
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    Organizational and occupational identification Relations to teacher satisfaction and intention to early retirement
    (Emerald Group Publishing Ltd, 2012) Gumus, Murat; Hamarat, Bahattin; Colak, Ertugrul; Duran, Erol
    Purpose - This paper aims to explore the effects of two work related identification (occupational and organizational) of school teachers on intention to early retirement (withdrawal) and satisfaction with the occupation and satisfaction with the school. It also seeks the influence of perceived external prestige on withdrawal and satisfaction. Design/methodology/approach - An empirical study was carried out at public schools in Canakkale, Turkey. Data collected from 238 teachers were analyzed. The correlations between identification and organizational prestige, desire for early retirement, and overall satisfaction of teachers were tested with several demographic variables such as age, gender, tenure and union membership. Ordinal logistic regression analysis (OLR) was conducted to reveal probabilistic behavior of response variables on the basis of explanatory variables. Findings - The results show that both categories of identification have reverse effect on intention to early retirement, and both categories have positive effect on job satisfaction. Perceived external prestige has no effect on intention to early retirement and job satisfaction, but it increases satisfaction from the school. Finally, the self and the occupation were found salient categories for teachers' identification. Originality/value - Identification literature has long been concentrated on organizational level identification. This paper explores the influence of both organizational and occupational categories of identification, comparatively. Being a teacher is seen as a prestigious occupation in Turkey. Findings about identity as a teacher also confirmed that self and occupation are two main identity references in the Turkish setting.