Yazar "Dilek, S. Emre" seçeneğine göre listele

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    A SURVEY TO DETERMINE HOTEL MANAGERS' PERCEPTIONS OF GREEN MARKETING
    (Kaunas Univ Technology Press, 2013) Atay, Lutfi; Dilek, S. Emre
    How managers perceive green marketing in tourism is one of the most important factors for enterprises in becoming green establishments. The aim of the study is also to determine managers' perceptions of green marketing. In this regard, the study investigated the hotel managers' perceptions of green marketing in Antalya. The data on the hotel managers' views were collected through surveys and it was determined that the measurement tool developed through the study had an internal consistency reliability between 0.83 and 0.91. Therefore, it can be stated that the scale has a high level of reliability. It was determined that the hotel managers' perceptions of green marketing varied, depending on the locations, types of the hotels, and the managers' years of experience in management in the tourism sector.
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    Öğe
    To Be Green or Not: A Survey Based on 3, 4 and 5 Stars Hotels in Canakkale City Center
    (Univ Presov, 2010) Dilek, S. Emre; Tufan, Ekrem
    Nowadays, companies no matter what industry realize that they can not sustain their companies life without having environmental sensitivity. For instance, the largest food company in Germany Hipp which produces baby foods, % 70 of inputs are ecological. Moreover, the biggest grocery store group in England Tesco sell green products in 145 of their 600 stores (Ekinci;2007;76). Also, international accommodation companies in service industry such Four Seasons, Best Western, Ibis Hotels protect to environment thanks to using renewable energy resources. Besides they also save to money in their business activities. So companies suppose to consider environment effects of their activities and add them to their strategic plans. That kind of environment activities and marketing strategy that to take note of environment implications are called 'green marketing'. Defined as environmentally-sensitive marketing, green marketing is applied as a green hotel by accommodation establishments, and as a result of this application, hotels are entitled to be awarded a green star certificate. While those international hotel establishments which have become a brand are carrying out important activities with respect to the green hotel practice, it might be stated that hotels in Turkey are at the beginning level concerning sensitivity to the environment. In the study, the literature on subject was examined and focused on green practices of 3,4 and 5 stars hotels in Canakkale city center. Indeed, their attitudes and perceptions were tried to determine with deeply interview method.