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Self-affirmation and responses to cigarette warning labels: The moderating role of message strength

Kaynak Malatyalı, Meryem; Van Koningsbruggen, Guido M.; Büyükşahin Sunal, Ayda (SAGE Publications, 2022)

The present research investigated whether message strength moderates the effect of self-affirmation on reactions given to cigarette warning labels. Three hundred eighty-four female (Study 1) and 383 male (Study 2) smokers ...