Tufan, EkremEngin, BurcuImer, YoncaAycan, Merve2025-01-272025-01-272017978-88-95922-92-8https://hdl.handle.net/20.500.12428/26216International Conference on Economics and Administration -- JUN 09-10, 2017 -- Bucharest, ROMANIAIn this paper, it has been searched some cognitive biases such as certainty effect, isolating effect and overconfidence at Turkish version of who would like to be a millionaire tv show. Research duration covers different dates between September 2013 and April 2015 and during this period it has been watched the shows and filled a questionnaire which consists of 25 questions. It has been observed 408 contestants. We have found evidence for both certainty and isolation effects.eninfo:eu-repo/semantics/closedAccessBehavioural FinanceCertainty EffectIsolating EffectOverconfidenceHeuristics and BiasesWho Would Like to be a Millionaire: Isolation and Certainty EffectConference Object141147N/AWOS:000439623700021