Strategic brand management in enterprises: A conceptual review

Şaylan, OnurEsmer, Yusuf2025-01-272025-01-272023978-363190254-7978-363190255-4https://hdl.handle.net/20.500.12428/14242[No abstract available]eninfo:eu-repo/semantics/closedAccessStrategic brand management in enterprises: A conceptual reviewBook Chapter63013092-s2.0-85182095256N/A